Website Planning & Strategy
Helping organizations plan websites, platforms, and digital initiatives before development begins.
Overview
Why planning comes first
Many organizations jump straight into development before defining goals, content structure, user roles, or system requirements.
I help organizations create a clear plan before investing in development so decisions are made with purpose rather than guesswork.
Is tHIS fAMILIAR?
Common situations
You're not sure what pages are needed.
Content is hard to find or not well organized.
Multiple people need different levels of access.
You're unsure which features are actually necessary.
You want something that can grow with your organization.
My Approach
A clear path before moving forward
Every organization is different, which is why I don't start with technology or specific features.
I start by understanding your goals, the people who will use the platform, the information that needs to be managed, and any operational requirements that need to be considered.
From there, I help define how content should be organized, who needs access to what, and how the platform should support both current needs and future growth.
The result is a clear direction before development begins, helping reduce uncertainty and avoid costly changes later in the project.
Understand goals
Define what success looks like
Organize information
Structure content for clarity and long-term maintainability.
Define requirements
Identify features, roles, and operational needs.
Build with confidence
Move into development with a clear plan and less risk.
How This Looks In pRACTICE
How I help organizations plan with confidence
Structure & Navigation
Planned website and platform structures for organizations with multiple user types and permission levels.
Content Organization
Created content structures and navigation systems to improve usability and long-term maintainability.
Roles & Permissions
Defined user roles, permissions, and governance consideration for multi-user platforms.
Roadmap & Phasing
Developed phased implementation roadmaps to support future growth and expansion.
Platform Recommendations
Evaluated platform options and provided recommendations based on organizational needs and goals.
Featured Project
Coming Soon
Led the planning and information architecture for a multi-layered training platform including sitemap, user roles, content strategy, and phased implementation roadmap.
